A case study: promoting on halal integrity among SMEs through training by Halal Industry Development Corporation (HDC) / Nornadiah Mohd Salleh

Mohd Salleh, Nornadiah (2010) A case study: promoting on halal integrity among SMEs through training by Halal Industry Development Corporation (HDC) / Nornadiah Mohd Salleh. [Student Project] (Unpublished)

Abstract

Malaysia is a progressive Islamic country. It is business-friendly to Muslims and non-Muslims alike, making it a halal industry advantage. With a stake in commercial sectors worldwide, Halal Development has become a significant contributor to all facets of economic growth. The target to become halal hub, that’s why Halal Industry Development Corporation (HDC) was established. HDC’s role is to unite the national halal industry players to form the basis of a global halal community. However, people’s awareness towards halal Malaysia is still low. The focus of this study is to promoting Halal Integrity among SMEs through training that elevates the knowledge of halal better. The data was collected through surveys, questionnaire and journals. After the conclusion has been made, a few recommendations were brought up with hope to improve the level of awareness on Halal Integrity among SMEs in the future.

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Mohd Salleh, Nornadiah2008278666
Contributors:
ContributionNameID Num. / Email
Thesis advisorZainuddin, AsmahUNSPECIFIED
Thesis advisorAbdul Latip, ZaihanUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 28725
Uncontrolled Keywords: Halal industry; Awareness; Halal integrity; SMEs
URI: http://ir.uitm.edu.my/id/eprint/28725

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