The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli

Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. [Student Project] (Unpublished)

Abstract

The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices by the organization and the important of maritime industry in Malaysia. The main important is to determine is the promotional tools practice by the NMIT either is effective enough in order to achieve the target number of students registered. For the company practices, this study will analyze the implemented promotional tools result in order to determine which of the promotional tools is most effective in creating awareness and promoting the NMIT. This also include the comparison of the fees among the competitors, the list of competitors existed in Malaysia and the list of busiest port in the world to influence the youngster to enter the maritime industry.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Zolkafli, Nor Azila2009233608
Contributors:
ContributionNameID Num. / Email
Thesis advisorMohd Ali, MariamahUNSPECIFIED
Subjects: V Naval Science > VE Marines
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 28661
Uncontrolled Keywords: Marketing mix; Promotional tools; Maritime industry
URI: http://ir.uitm.edu.my/id/eprint/28661

Download

[img] Text
PPb_NOR AZILA ZOLKAFLI BM M 11_5.pdf

Download (131kB)

Fulltext

Fulltext is available at:
UNSPECIFIED

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year