Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin

Kaharuddin, Nurhamidah (2014) Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin. [Student Project] (Unpublished)

Abstract

The purpose of conducting this research is to fulfill the syllabus of MKT669 in order for the University award the Bachelor Degree. The Researcher came out in conducting a research entitled of Automotive Price Reduced (Perodua); Factors That Contribute the Sales of Automobile: The Case of Perodua Alamesra Kota Kinabalu. In the end of this research project, the Researcher may conclude that the most of the customer preferred to buy imported car rather than national car due to the quality offered by the imported car. However, majority of the customer agreed that Perodua offer the best and affordable price for each models such as Myvi, Viva and Alza. Furthermore, the policy introduced by the government reduced the burden of the customer for them to have own car. In a conclusion, from the research conducted, the Researcher also found out that Perodua have conducted the government initiative in reducing the car price. The initiative give positive impact in economy especially for low income.

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Kaharuddin, Nurhamidah2011843702
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Pricing
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Item ID: 26997
Uncontrolled Keywords: Automotive industry; Automobile industry; Perodua; Customer Satisfaction
URI: http://ir.uitm.edu.my/id/eprint/26997

Download

[img] Text
PP_NURHAMIDAH BINTI KAHARUDDIN BM S 14_5.pdf

Download (917kB)

Fulltext

Fulltext is available at:
UNSPECIFIED

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year