Factors affecting the performance of retail Small - Medium Enterprise (SMEs) in Malaysia / Mohammad Hanafie Sazali and Amalina Nor Azhar

Sazali, Mohammad Hanafie and Nor Azhar, Amalina (2016) Factors affecting the performance of retail Small - Medium Enterprise (SMEs) in Malaysia / Mohammad Hanafie Sazali and Amalina Nor Azhar. [Student Project] (Unpublished)

Abstract

Small and Medium Enterprises (SMEs) play an important part in economic growth in Malaysia. The increasing number of SMEs has led to an increase in aggressive competition among them. This made SMEs encountering more extreme challenge to have the capacity to keep up their presence and grow its business. Performance measure for SMEs is still not entrenched, like the performance measure in big organizations. This paper means to propose a conceptual structure for measuring the performance that can be utilized by SMEs. A few factors are proposed including effective entrepreneurship, human resource management, use of marketing information, and application of information technology (IT). The method used in this study is descriptive analysis with a survey conducts on Small and Medium Enterprises (SMEs) in Malaysia. This research is anticipated to contribute as the literature with regard to SMEs performance in the retail sector in Malaysia.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Sazali, Mohammad HanafieUNSPECIFIED
Nor Azhar, AmalinaUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 26767
Uncontrolled Keywords: Small and Medium Enterprises (SMEs); Performance; Malaysia
URI: http://ir.uitm.edu.my/id/eprint/26767

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