The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak

Abdul Razak, Mohd Izzuwan (2010) The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few locations in the Klang Valley. Filthy questionnaires had been distributed among those respondents. The researcher had used convenience sampling as the sampling technique. The questionnaire was designed to the selected respondents which they were asked varieties of questions regarding their perception to the Bank Rakyat Nuri’s saving account-i and promotional strategies. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution and correlation.

Download

[img] Text
PPb_MOHD IZZUWAN ABDUL RAZAK BM M 10_5.pdf

Download (342kB)

Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Abdul Razak, Mohd IzzuwanUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Personnel management. Employment management > Promotions
H Social Sciences > HG Finance > Personal finance. Financial literacy
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 25473
Uncontrolled Keywords: Promotional strategies; Bank Rakyat; Nuri’s saving account-i; Perception
URI: http://ir.uitm.edu.my/id/eprint/25473

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year