Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin

Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. [Student Project] (Unpublished)

Abstract

FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the study is to know the level of brand equity for Agromas products at FAMA Tangkak, to determine the level of brand equity for Agromas products at FAMA, to identify the relationships between factors that affects toward brand equity, to determine the most influence factors that affects Agromas products in terms of brand equity, to identify the correlations between factors toward brand equity and to identify recommendation to improve Agromas products in terms of brand equity in FAMA Tangkak. The results of the research were obtained by using six methods which was reliability test, frequency distribution, hypothesis testing, chi-square, correlation analysis and backward regression. The process of analyzing and interpreting of the data was presented through tables. All the objectives of this study had been achieved.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Sharifpuddin, Khairul BariahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25078
Uncontrolled Keywords: Agromas products; Brand equity; Retailers perspective
URI: http://ir.uitm.edu.my/id/eprint/25078

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