Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong

Andong, Hamidah (2009) Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img] Text
PPb_HAMIDAH ANDONG M BM 09_5.pdf

Download (42kB)

Abstract

The purpose of this study was to investigate the relationship of the selected independent variables: service quality, relationship commitment and communication strategies with dependent variable which is patient satisfaction. In order to provide a guide in the study, three hypotheses were formulated. Data were collected from 30 patients of UKM Specialist Centre using the questionnaire. Overall, the study revealed that the level of patient satisfaction of UKM Specialist centre’s patient is high. Result obtained from the correlation analysis revealed that all the three variables which are service quality, relationship commitment and communication strategies were moderately or substantially positive related to patient satisfaction. To conclude, this study investigates the relationship between the patient satisfaction and selected independent variable which are service quality, relationship commitment and communication strategies of the study appeared to provide significant results

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Andong, HamidahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24965
Uncontrolled Keywords: Service quality satisfaction; Relationship commitment; Communication strategies
Last Modified: 26 Aug 2019 07:26
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/24965

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year