Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor

Mohd Nor, Hafizah (2009) Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Mohd Nor, HafizahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24950
Uncontrolled Keywords: Customer acceptance; Food biotechnology product; Genetically modified
URI: http://ir.uitm.edu.my/id/eprint/24950

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