Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi

Ahmad Sukaimi, Fifizilla (2011) Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Ikhlas Consultant & Services (ICS) is one of financial consultant company which promotes Takaful Ikhlas products. The issue statement to be discussed is promotion activities done by the company to increase sales as to achieve the higher sales targeted. The purpose of this study is to suggesting company with the suit of promotion in order to make sure that company practices are fully effective. Data being collected by conducting interview and do observation. The company needs to improve some of promotion activities practices in order to sustain in the market now is tough. This is because of the number of competitors who are already in the market and new in the market are increases. Besides, company may apply another two promotional tools as it did not apply yet which are sales promotion and event and experience.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Ahmad Sukaimi, FifizillaUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Personnel management. Employment management > Promotions
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24942
Uncontrolled Keywords: Promotional activities; Financial consultant company; Increase sales
Last Modified: 26 Aug 2019 07:13
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/24942

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