Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality. Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour. Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour.

Item Type: Monograph (Student Project)
CreatorsID Num.
Abdullah Din, Azrin Nur FarahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24796
Uncontrolled Keywords: Consumers’ buying behaviour; Product quality; Price; Brand
Last Modified: 25 Jul 2019 07:24
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka

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