Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality. Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour. Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour.

Download

[img] Text
PPb_AZRIN NUR FARAH ABDULLAH DIN M BM 11_5.pdf

Download (127kB)

Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Abdullah Din, Azrin Nur FarahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24796
Uncontrolled Keywords: Consumers’ buying behaviour; Product quality; Price; Brand
URI: http://ir.uitm.edu.my/id/eprint/24796

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year