A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi

Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Sales force or team from all types of industry nowadays are lacking on the ability to become more persuasive and the ability to generate maximum profit from the product or services that their company offers. Competencies played a major role in finding and creating the abilities and capabilities that every sales person or any types of employee to help them to grow, become efficient and survive in the working world. Hence, this study focuses on the factors that influence the sales competencies with the international sales division at GITN Sdn. Berhad such as adaptability and innovation, customer services, optimistic and communication skills. A survey was carried out at Level 31, Menara TM, Jalan Pantai Baru at Bangsar. 120 respondents were managed to be identify out as the sample size from the 300 population. Multiple regression analysis was used to test the model and hypotheses. The survey result indicates that adaptability and innovation, customer services and optimistic are supported. In the other hand, communication skills are not supported.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Wahin, Amirul AsrafUNSPECIFIED
Azimi, Amirrul ZunnurainUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Business societies > Selling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24717
Uncontrolled Keywords: Factors; Sales competencies; Customer services; Optimistic; Communication skills
Last Modified: 19 Jul 2019 07:05
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/24717

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