The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad

Ahmad, Norazidah (2015) The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad. Student Project. Faculty of Business Management, Sungai Petani, Kedah. (Unpublished)

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Abstract

The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the respondent of the research consists of guest who come to hotel Seri Malaysia. Data were collected by using the questionnaire that given to the respondents who are willing to answers. Data that has been collected is analysing by using SPSS software to measure the variable for the research. However, the result shows that only two variables that have a significant relationship between independent variable and dependent variable. The facilities and services only have a significant relationship with customer satisfaction in hotel industry

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Ahmad, NorazidahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business Management
Item ID: 24229
Uncontrolled Keywords: Customer Satisfaction; Facilities; Prices and Services
Last Modified: 30 May 2019 06:33
Depositing User: Perpustakaan Sultan Badlishah UiTM Cawangan Kedah
URI: http://ir.uitm.edu.my/id/eprint/24229

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