Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak

Abdul Razak, Hilman Nazmi (2017) Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. [Student Project] (Unpublished)


People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting the selling performance of farm machinery and to evaluate by ranking the identified factors in accordance with their effect on farm machinery selling performance in Selangor state. The study is carried out in Selangor state. Both primary and secondary data are used for this research. The study has collected primary data from the dealer of farm machinery in Selangor. Factor analysis was used to find out the most influencing factor that is considered by the respondent which is the dealer in the selling performance factor of farm machinery. It is found that as ranking that based on the respondents, product is ranked first and followed by reputation, spare and parts, marketing strategies and economic that is considered for selling farm machinery by following the customer behavior.


Item Type: Student Project
CreatorsEmail / ID. Num
Abdul Razak, Hilman NazmiUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
S Agriculture > S Agriculture (General)
T Technology > TA Engineering. Civil engineering > Engineering machinery, tools, and implements
Divisions: Universiti Teknologi MARA, Melaka > Jasin Campus > Faculty of Plantation and Agrotechnology
Programme: Bachelor of Science (Hons) Plantation Technology and Management (AT220)
Item ID: 23916
Uncontrolled Keywords: Behaviour; Dealers; Farm machinery; Sales performance
URI: http://ir.uitm.edu.my/id/eprint/23916


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