Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim

Hashim, Nurul Soleha (2018) Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Because of the trouble, most bookstores were facing, the researcher proposed a factor that contributes to the success of customer satisfaction. With this, the study aimed to look into the relationship of that factor that leads to customer satisfaction. After which, it looked into the relationship of this variable towards the service marketing. It found four variable towards particularly ambient condition, staff attitude, service quality and product availability at MPH Bookstores. The researcher was able to gather 230 respondents from the customers who had experience in buying books at MPH Bookstores Publika. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. The data find shows all the variable are positively correlated with customer satisfaction. Overall, the result of the study is important for marketers to identify the important factors that influence customer satisfaction with service marketing at Bookstores.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Hashim, Nurul SolehaUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 23585
Uncontrolled Keywords: Customer satisfaction; Ambient condition; Staff attitude; Service quality; Product availability
Last Modified: 29 Mar 2019 01:54
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/23585

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