A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin

Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

The title for this research study is “A Study on Consumer Purchase Intention towards Smartphone Brand from China among Millenials in Malacca”. The main objective for this research is to examine the relationship between price, perceived quality, brand awareness, perceived feature towards purchase intention of smartphone brand from China in Malacca. Thus there is four independent variables are identified, that influence purchase intention of smartphone brand from China, which are price, perceived quality, brand awareness and perceived feature. In order to complete the research, four hypothesis were constructed, focusing on the determining the influence of the independent variables towards dependent variables. A total of 120 respondent had participated are randomly chosen, using non-probability sampling which is convenience method. This study used primary data collection namely questionnaire and using online method for easier way of data collection method. The data obtain then were analysed using SPSS to determine the reliability test, Pearson Correlation coefficient, and regression testing. The finding shows that all the independent variable have significantly influence purchase intention of smartphone brand from China. Thus, all the hypothesis developed are accepted.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Jamaluddin, Abdul AzimUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 23389
Uncontrolled Keywords: Consumer’s purchase intention; Brand; Brand awareness
Last Modified: 19 Mar 2019 04:04
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/23389

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