Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir

Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. [Student Project] (Unpublished)

Abstract

Bedroom furniture basically consists of three kind of furniture that is bed, wardrobe and dresser. Over the past decades, many factors have caused these changes, including globalization of materials and technology. As in the domino effect, customer preferences on the furniture also have changed within these times. Therefore, the objective of this study is to determine customer preferences on master bedroom furniture. Lack of research and data on this study has become the cause to do this research. Questionnaires have been distributed to the selected area and the results have also been determined. The results of this study have been analyzed into three categories; income level, age and gender. From the results, there were not many differences between the factors. Collected data throughout the research can be used by related parties to enhance the industry.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Md Tahir, Nur NazariahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Applied Sciences
Item ID: 22827
Uncontrolled Keywords: Bedroom furniture, Customer preferences
URI: http://ir.uitm.edu.my/id/eprint/22827

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