Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi

Mohamad Fauzi, Nur Farahin (2018) Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img]
Preview
Text
PPb_NUR FARAHIN MOHAMAD FAUZI M BM 18_5.pdf

Download (610kB) | Preview

Abstract

The purpose of this research is to examine the factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia that might be one of the most significant variable of Shariah law. One of the aims of this study is to cover back the limitations of previous studies that did not include main factors that influencing halal awareness on food consumptions as it only focused on halal certification logo only. This study attempts to observe the factors that influence relationship between the factors which are halal exposure, religious belief, health reason, halal certification and halal awareness as well as establish the significance of each factor in predicting halal awareness on food consumptions. Primary data was collected personally from the respondents through questionnaire by distributing to the Muslim consumers in Malaysia. Statistical Programme for Social Sciences (SPSS) was used to analysis the data. Analysis was done to achieve the objectives of this study which are to identify the level of halal awareness on food consumptions, to identify the significant relationship between halal exposure, religious belief, health reason and halal certification with halal awareness and to identify the most influential factor towards halal awareness. Based on the research findings, all variables (halal exposure, religious belief, health reason, and halal certification) are positively significant with halal awareness. Lastly, the researcher hope that this study will help Muslims consumer in Malaysia to be more aware of halal foods.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohamad Fauzi, Nur FarahinUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21657
Uncontrolled Keywords: Shariah; Halal awareness; Survey; Muslims; Foods
Last Modified: 16 Nov 2018 03:35
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/21657

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year