Contributing factors of customer dissatisfaction with service quality at post office in Wilayah Persekutuan / Nor Marina Mohtar

Mohtar, Nor Marina (2007) Contributing factors of customer dissatisfaction with service quality at post office in Wilayah Persekutuan / Nor Marina Mohtar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img]
Preview
Text
PPb_NOR MARINA MOHTAR M BM 07_5.pdf

Download (1MB) | Preview

Abstract

This research is about contributing factors of customer dissatisfaction at Post office in Wilayah Persekutuan. There are many factors that contribute to the dissatisfaction with the service at the Post Office. This study, thus have the following objectives: 1) To determine the factors that will fulfill customer's dissatisfaction towards the services at the Post Office 2) To identify relationship between customer dissatisfaction and service quality (reliability, assurance, and tangibles). 3) To recommend changes to the Pos Malaysia on how to improve the quality services at Post Office. The survey is conducted at Wilayah Persekutuan Kuala Lumpur. The sample size for this study is 60 customers who come to the Post Office in area Wilayah Persekutuan. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain factors of dissatisfaction and element that potentially have relationship with customer satisfaction, service quality. Data are analyzed using Reliability Test, Descriptive statistics and Pearson Correlation Analysis through SPSS Program. The result shows that 3 factors in service quality, tangible reliability and assurance are the dimensions that most influence customer dissatisfaction towards Post Office in Wilayah Persekutuan. Service Quality also was found to have significant relationship with customer dissatisfaction.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohtar, Nor MarinaUNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Postal service. Stamps. Philately
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21081
Uncontrolled Keywords: Customer dissatisfaction; Service quality; Post Office
Last Modified: 19 Sep 2018 06:40
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/21081

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year