Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

Naezam, Husna Izzati (2018) Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Naezam, Husna IzzatiUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 20861
Uncontrolled Keywords: Intention to purchase Halal food products; Attitude; Subjective norms and perceived behavioral control
URI: http://ir.uitm.edu.my/id/eprint/20861

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