Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

Naezam, Husna Izzati (2018) Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img]
Preview
Text
PPb_HUSNA IZZATI NAEZAM M BM 18_5.pdf

Download (313kB) | Preview

Abstract

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Naezam, Husna IzzatiUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 20861
Uncontrolled Keywords: Intention to purchase Halal food products; Attitude; Subjective norms and perceived behavioral control
Last Modified: 14 Aug 2018 02:49
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/20861

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year