Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal

Jamal, Chatila @ Nur Asyhikin (2007) Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. [Student Project] (Unpublished)


Bumiputera SME Company is getting more and more by the help of Malaysian government. As we already know, government provides several incentives to encourage the Bumiputera to open up business. Here, the research is done on one of Bumiputera SME Company which is Lekor Shop (M) Sdn. Bhd. They have been in the market for almost four years now and them currently experiencing the decrease of their sales. The company product is Keropok Lekor Crispy which is different than other keropok lekor in Malaysian market due to the introduction of new concept of keropok lekor. Besides that, Menara TM's customer has stopped their order of Keropok Lekor Crispy after two weeks of their subscription. This is because they are not satisfied with the product where what they expect is different than what they have perceived. In this study, we used questionnaire to identify their expectations and perceptions towards Lekor Shop's Keropok Lekor Crispy. Based on Frequency and Descriptive Statistic, a clear finding and results are observed. The finding showed overall customers' expectation and perception towards the product. The used of Paired Sample Test, will show whether the customer are satisfied with the product.



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Item Type: Student Project
CreatorsID Num. / Email
Jamal, Chatila @ Nur AsyhikinUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 20770
Uncontrolled Keywords: SME; Customers' expectation; Bumiputera business

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