Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad

Abang Othman, Dayang Nadiah and Abdul Gani, Arni and Ahmad, Nur Farahwati (2017) Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 113-124.

Official URL: http://www.jthca.org

Abstract

The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospitality and tourism industry. It is argued that many of consumers are now relying on reviews and information found on social media to make informed decision on variety of vacation decisions. The aim of this paper is to identify how web-based social networking can turn into the primary instrument for achieving quick and detailed information for the choice of hotel and to what extent consumer’s acceptance to use information technologies by giving issues to researchers and practitioners. The paper suggested integration of Technology Acceptance Model (TAM) and Information Acceptance Model (IAM) models to understand the issue under study. The research method to be undertaken also highlighted in this paper.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abang Othman, Dayang Nadiahdayang.nadiah@yahoo.com
Abdul Gani, ArniUNSPECIFIED
Ahmad, Nur FarahwatiUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service > Reservation systems
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
Journal: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts
Volume: 9
Number: 2
Page Range: pp. 113-124
Official URL: http://www.jthca.org
Item ID: 20653
Uncontrolled Keywords: Social media, Technology Acceptance Model, Information Acceptance Model, hotel
URI: http://ir.uitm.edu.my/id/eprint/20653

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