Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

Ismail, Mohd Noor Ismawi and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Hanafiah, Mohd Hafiz and Zulkifly, Muhammad Izzat (2017) Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-18. ISSN 2590-3837

[img] Text
AJ_MOHD NOOR ISMAWI ISMAIL JTHCA B 17.pdf

Download (0B)
Official URL: http://www.jthca.org

Abstract

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed by the traditional method of room booking. Nonetheless, the actual usage and the success of this app have not been explored yet. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was adopted as the underpinning theory of this study. The UTAUT2 framework was modified by incorporating Msatisfaction as the dependent variable. Seven propositions were suggested based on the literature review.

Item Type: Article
Creators:
CreatorsEmail
Ismail, Mohd Noor IsmawiUNSPECIFIED
Hemdi, Mohamad AbdullahUNSPECIFIED
Sumarjan, NorzuwanaUNSPECIFIED
Hanafiah, Mohd HafizUNSPECIFIED
Zulkifly, Muhammad IzzatUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
UNSPECIFIED
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-18
Official URL: http://www.jthca.org
Item ID: 19493
Uncontrolled Keywords: Mobile-satisfaction, hotel reservation, mobile applications, Unified Theory of Acceptance and Use of Technology
Last Modified: 12 Mar 2018 00:39
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19493

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year