Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

Ismail, Mohd Noor Ismawi and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Hanafiah, Mohd Hafiz and Zulkifly, Muhammad Izzat (2017) Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-18. ISSN 2590-3837

Official URL: http://www.jthca.org

Abstract

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed by the traditional method of room booking. Nonetheless, the actual usage and the success of this app have not been explored yet. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was adopted as the underpinning theory of this study. The UTAUT2 framework was modified by incorporating Msatisfaction as the dependent variable. Seven propositions were suggested based on the literature review.

Metadata

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Article

Creators:

Creators	Email / ID. Num
Ismail, Mohd Noor Ismawi	UNSPECIFIED
Hemdi, Mohamad Abdullah	UNSPECIFIED
Sumarjan, Norzuwana	UNSPECIFIED
Hanafiah, Mohd Hafiz	UNSPECIFIED
Zulkifly, Muhammad Izzat	UNSPECIFIED