University students’ perception on the fast food industry service quality in Terengganu / Arma Mohd Faizal Abu Bakar…[et al.]

Abu Bakar, Arma Mohd Faizal and Anuar, Jazira and Mohd Alias, Mohd Azuan and Mohamad, Tajulurrus (2017) University students’ perception on the fast food industry service quality in Terengganu / Arma Mohd Faizal Abu Bakar…[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 551-560. ISSN 2590-3837

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Abstract

Foodservice business is one of the fastest growing segments of the hospitality industry. The same trend can be viewed in Terengganu where fast food restaurants or also known as quick service restaurants are popular among youth. This study investigates the perceptions of university students with regards to fast food restaurants service quality in Terengganu, given that university students are considered major customers of fast food industry. This study adopted quantitative method where survey was conducted through the distribution of 200 self-administered questionnaires. Samples were university students from three universities. Findings indicate that majority university students perceived fast food restaurants in Terengganu to be of a high quality. Their fast food restaurant choices were strongly influenced by the restaurant’s cleanliness, consistency of menu items and location. It is noteworthy to investigate the perceptions of university students on fast food restaurants as it provides the valuable insights for restaurateurs into the attributes that are essential to university students when selecting a fast food restaurant.

Item Type: Article
Creators:
CreatorsEmail
Abu Bakar, Arma Mohd Faizalarmam5885@tganu.uitm.edu.my
Anuar, JaziraUNSPECIFIED
Mohd Alias, Mohd AzuanUNSPECIFIED
Mohamad, TajulurrusUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 2590-3837
Volume: 9
Number: 2
Page Range: pp. 551-560
Official URL: http://www.jthca.org
Item ID: 19474
Uncontrolled Keywords: Fast food restaurants, foodservice, perception, university students
Last Modified: 24 Aug 2018 02:54
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19474

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