Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 1 (3). pp. 1-20. ISSN 2590-3837

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Abstract

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer’s purchasing orientation.

Item Type: Article
Creators:
CreatorsID Num.
Hashim, RahmatUNSPECIFIED
Karuthan, ChinnaUNSPECIFIED
Mukesh, KumarUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 1
Number: 3
Page Range: pp. 1-20
Official URL: http://www.jthca.org
Item ID: 19424
Uncontrolled Keywords: Market segmentation, fine dining restaurants, consumer purchasing orientation, active consumer, passive consumer
Last Modified: 25 Mar 2019 06:49
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19424

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