Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim

Abdul Rahim, Jihan Ayuni (2008) Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that creates customer awareness on the Promotions Strategies Made By Melaka Stadium Corporation". Further, it is to know whether customers' are aware or not with the promotions activities made by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 60 questionnaires were distributed to people that live in Melaka. The questionnaires were managed to be collected using Nonprobability Sampling Technique. This research found that respondents are aware with the promotion strategies made by Melaka Stadium Corporation. Most of the respondents are aware on the event organized by Melaka. Compare to event, public relations gains a few people awareness. Therefore, Melaka Stadium Corporation must train their staff to public relations will gain more customer awareness. By having more people aware on the promotions activities made by Melaka Stadium Corporation, the company's can compete with others company and also increase the public awareness towards services they provides.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Abdul Rahim, Jihan AyuniUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia > Melaka
G Geography. Anthropology. Recreation > GV Recreation. Leisure > Sports facilities
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Personnel management. Employment management > Promotions
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 20864
Uncontrolled Keywords: Sport event; Goods and quality services; Customer awareness; Promotions activities
Last Modified: 14 Aug 2018 02:40
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/20864

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