A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan



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Khan, Bilal MustafaUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business and Entrepreneurship
ISSN: 0128-7494
Volume: 14
Number: 1
Item ID: 11444
Uncontrolled Keywords: Cross-Cultural, Brand Equity, Structured Equation Modelling, Second-Order Factor analysis
Last Modified: 03 Jan 2017 08:31

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Filename: AJ_BILAL MUSTAFA KHAN JIBE 09.pdf

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