Articles in Journal ASEAN Entrepreneurship Journal (AEJ) for Year 2023, Vol 9, Issues 2

Oluwafemi, Orimaye Jacob and Dele, Anifowose Oluwafemi (2023) Adopting Malaysia's tolerance for monkeys in Nigeria's forests: exploring the potential for entrepreneurship in wildlife conservation and sustainable tourism. (2023) ASEAN Entrepreneurship Journal (AEJ), 9 (2): 7. pp. 66-78. ISSN 2637-0301 (e-ISSN)

Zreik, Mohamad and Syed Marzuki, Sharifah Zannierah and Iqbal, Badar Alam (2023) Deepening financial inclusion through digitization: a case study of microfinance in China. (2023) ASEAN Entrepreneurship Journal (AEJ), 9 (2): 2. pp. 9-21. ISSN 2637-0301 (e-ISSN)

Xueyuan, Zuo and Munusami, Chandramalar and Md Yusop, Hamidah and Govindan, Santhi (2023) The effect of work life balance on employee behaviour in the Malaysian hotel industry. (2023) ASEAN Entrepreneurship Journal (AEJ), 9 (2): 4. pp. 33-41. ISSN 2637-0301 (e-ISSN)

Mohd Salleh, Mohammad Zaim and Muhamad Yunus, Nor Sara Nadia and Abdul Ghani, Nadiah Maisarah (2023) The effectiveness of loyalty program towards customer loyalty. (2023) ASEAN Entrepreneurship Journal (AEJ), 9 (2): 1. pp. 1-8. ISSN 2637-0301 (e-ISSN)

Martin, Billy and Musnaini and Hasbullah, Husni (2023) The influence of word of mouth on purchase decision through purchase interest (in Rumah Kaca Coffee & Eatery Kota Jambi). (2023) ASEAN Entrepreneurship Journal (AEJ), 9 (2): 5. pp. 42-53. ISSN 2637-0301 (e-ISSN)

Kuwatno and Ratnawati, Alifah (2023) The role of innovation capability to improve marketing performance in food SMEs. (2023) ASEAN Entrepreneurship Journal (AEJ), 9 (2): 6. pp. 54-65. ISSN 2637-0301 (e-ISSN)