Articles in Journal ASEAN Entrepreneurship Journal (AEJ) for Year 2023, Vol 9, Issues 2

Oluwafemi, Orimaye Jacob and Dele, Anifowose Oluwafemi (2023) Adopting Malaysia's tolerance for monkeys in Nigeria's forests: exploring the potential for entrepreneurship in wildlife conservation and sustainable tourism. ASEAN Entrepreneurship Journal (AEJ) , 9 (2) : 7 . pp. 66-78. ISSN 2637-0301 (e-ISSN).

Zreik, Mohamad and Syed Marzuki, Sharifah Zannierah and Iqbal, Badar Alam (2023) Deepening financial inclusion through digitization: a case study of microfinance in China. ASEAN Entrepreneurship Journal (AEJ) , 9 (2) : 2 . pp. 9-21. ISSN 2637-0301 (e-ISSN).

Xueyuan, Zuo and Munusami, Chandramalar and Md Yusop, Hamidah and Govindan, Santhi (2023) The effect of work life balance on employee behaviour in the Malaysian hotel industry. ASEAN Entrepreneurship Journal (AEJ) , 9 (2) : 4 . pp. 33-41. ISSN 2637-0301 (e-ISSN).

Mohd Salleh, Mohammad Zaim and Muhamad Yunus, Nor Sara Nadia and Abdul Ghani, Nadiah Maisarah (2023) The effectiveness of loyalty program towards customer loyalty. ASEAN Entrepreneurship Journal (AEJ) , 9 (2) : 1 . pp. 1-8. ISSN 2637-0301 (e-ISSN).

Martin, Billy and Musnaini and Hasbullah, Husni (2023) The influence of word of mouth on purchase decision through purchase interest (in Rumah Kaca Coffee & Eatery Kota Jambi). ASEAN Entrepreneurship Journal (AEJ) , 9 (2) : 5 . pp. 42-53. ISSN 2637-0301 (e-ISSN).

Kuwatno and Ratnawati, Alifah (2023) The role of innovation capability to improve marketing performance in food SMEs. ASEAN Entrepreneurship Journal (AEJ) , 9 (2) : 6 . pp. 54-65. ISSN 2637-0301 (e-ISSN).