Items where Division is "Faculty of Business and Management" and Year is 2007

A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat. (2007) [Student Project] (Unpublished)

Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim. (2007) [Student Project] (Unpublished)

Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor. (2007) [Student Project] (Unpublished)

A study on the relationship between employee's workplace attitudes and intention to turnover at MISC Berhad / Noor Arbaah Abdul Mutalef. (2007) [Student Project] (Unpublished)

The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah. (2007) [Student Project] (Unpublished)

Determinants of critical success factors - a case study of IT industry on small enterprise / Ahmad Rieddy Ahmad Fawzi. (2007) [Student Project] (Unpublished)

The success factors of Bumiputra small and medium enterprise entrepreneurs in Alor Gajah / Mohd Azmil Alias. (2007) [Student Project] (Unpublished)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. (2007) [Student Project] (Unpublished)

The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. (2007) [Student Project] (Unpublished)

The effectiveness of Labuan tourism action council towards tourism industry in Labuan F. T. / Diana Hamzah. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka.

Factors influencing the effectiveness of The New Straits Times Press (M) Bhd Kuantan branch's distribution system / Anis Nadia Ismail. (2007) [Student Project] (Unpublished)

An improvement of the sales administration process performance; A case study at Guthrie Property Development Holding Berhad (GPDH), Bukit Jelutong Shah Alam / Mazhayu Limat. (2007) [Student Project] (Unpublished)

The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor. (2007) [Student Project] (Unpublished)

Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. (2007) [Student Project] (Unpublished)

The satisfaction on customer service provided by Lembaga Tabung Haji Negeri Sabah / Noorsuanah Md. Yaakop @ Yaakub. (2007) [Student Project] (Submitted)

Factors contributing to failures in projects developed by Bumiputera contractor (Askme Sdn Bhd) / Nornadirah Mohd Razali. (2007) [Student Project] (Unpublished)

The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed. (2007) [Student Project] (Unpublished)

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. (2007) [Student Project] (Unpublished)

The passengers' perceptions towards the service quality provided by Mara Liner in Klang Valley / Kamil Muhammad. (2007) [Student Project] (Unpublished)

Strategising the Trofical Fruit Farm (MTFF) to be number one agro tourism must visit location in Melaka / Sahuri Musa, Safinaz Sulaiman and Zurairah Jais. (2007) [Student Project] (Unpublished)

Career commitment: a study on factors that influence employee's commitment at Prinsiptek (M) Sdn Bhd / Siti Zaharah Napiah. (2007) [Student Project] (Unpublished)

The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. (2007) [Student Project] (Unpublished)

The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari. (2007) [Student Project] (Unpublished)

Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman. (2007) [Student Project] (Unpublished)

A study on relationship between service quality and customer loyalty: A case study of Melaka International Trade Centre (MITC) / Farhana Yusoff. (2007) [Student Project] (Unpublished)

The university's entrepreneurship training by SME Bank in improving Bumiputera business performance / Fazura Nur Zaher. (2007) [Student Project] (Unpublished)

The importance of suppliers selection towards sucessful procurement in Petronas Gas Berhad (PGB) / Faranadia Zakbah. (2007) [Student Project] (Unpublished)