Strategising the Trofical Fruit Farm (MTFF) to be number one agro tourism must visit location in Melaka / Sahuri Musa, Safinaz Sulaiman and Zurairah Jais

Musa, Sahuri and Sulaiman, Safinaz and Jais, Zurairah (2007) Strategising the Trofical Fruit Farm (MTFF) to be number one agro tourism must visit location in Melaka / Sahuri Musa, Safinaz Sulaiman and Zurairah Jais. [Student Project] (Unpublished)

Abstract

The purpose of this business research is to study the agro-tourism industry in Melaka in which we choose Melaka Tropical Fruit Farm (MTFF) located at Sungai Udang to explore this field. This study looks at viability studies, potential management risks, pricing mechanism and considers the best recommendation to MTFF so that they can attract more visitors in the future.
The findings show that MTFF should do the repackaging the package of the SBU and do some market development on the existing product or penetration on some activities in order to satisfied visitors need and wants and to make sure that MTFF will generate profit in the five to ten years duration in the future. Finally, the change model tools are recommended so that MTFF management will change the model of management planning, financial controlling and so on so forth to make sure they implement what are we recommended to them.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Musa, Sahuri
2005270998
Sulaiman, Safinaz
2005271008
Jais, Zurairah
2005494209
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Hashim, Arshad
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia > Melaka
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Programme: Executive Master of Business Administration (EMBA) (BM771)
Keywords: Agrotourism industry; Strategies; Melaka
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/26608
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