Items where Author is "Ya'akob, Siti Aisyah"
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Article
Relationship between brand equity and consumer purchase decision: a case of an international brand of footwear / Fadilah Siali ... [et al.]. (2016) International Journal of Service Management and Sustainability (IJSMS), 1 (1): 5. pp. 58-75. ISSN 2550-1569