Items where Author is "Sukur, Arina Aqilah"
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The marketing mix strategy to promote local Malaysian food: from the perspective of SME restaurant business / Arina Aqilah Sukur, Norzuwana Sumarjan and Mohd Hairi Jalis. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 203-218. ISSN 1985-8914 ; 2590-3837