Items where Author is "Razalli, Zakaria"
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Book Section
Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.
Thesis
Branding of free-to-air television stations: from customer-based to audiencebased brand equity / Zakaria Razalli.
(2016)
PhD thesis, thesis, Universiti Teknologi MARA.
