Items where Author is "Razalli, Zakaria"

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audiencebased brand equity / Zakaria Razalli. (2016) PhD thesis, thesis, Universiti Teknologi MARA.