Items where Author is "Othman, Akmal Aini"

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Number of items: 8.

Article

(2019) Exploring the elements of audience engagement in job advertising of job search website in Malaysia / Zanariah Abdul Rahman ... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (6). pp. 48-54. ISSN 2600-8564

(2019) Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (27). pp. 232-238. ISSN 2600-8564

(2019) The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (19). pp. 161-168. ISSN 2600-8564

Book Section

(2019) Exploring the elements of audience engagement in job advertising of job search website in Malaysia / Zanariah Abdul Rahman...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 33.

(2019) Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

(2019) The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.

(2012) Modelling marketing resources, procurement process coordination firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.

Thesis

(2011) Modelling marketing resources, procurement process coordination and firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman. PhD thesis, thesis, Universiti Teknologi MARA.

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