Items where Author is "Othman, Akmal Aini"

Article

The triangulated influence of electronic word of mouth (eWOM) information on consumer purchase intention: a conceptual paper / Irwan Ismail, Akmal Aini Othman and Muhammad Majid. (2024) Insight Journal (IJ), 11 (1). pp. 166-176. ISSN 2600-8564

A bibliometric analysis of fuel subsidy: a call for action / Juliana Mohamed Abdul Kadir ... [et al.]. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (2). pp. 17-31. ISSN 2550-1429

Institutional reform success indicators in higher education / Yasni Nurul Huda Mohd Yassin ... [et al.]. (2021) Jurnal Intelek, 16 (1): 27. pp. 225-232. ISSN 2682-9223

Exploring the elements of audience engagement in job advertising of job search website in Malaysia / Zanariah Abdul Rahman ... [et al.]. (2019) Insight Journal (IJ), 5 (6). pp. 48-54. ISSN 2600-8564

Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) Insight Journal (IJ), 5 (19). pp. 161-168. ISSN 2600-8564

Book Section

Exploring the elements of audience engagement in job advertising of job search website in Malaysia / Zanariah Abdul Rahman...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 33.

Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.

Modelling marketing resources, procurement process coordination firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman. (2012) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.

Monograph

Paradigma Johor: Malaysian Academy of SME and Entrepreneurship Development Edisi 07 Jan-Jun 2022 / Universiti Teknologi MARA UiTM Cawangan Johor. (2020) Bulletin. Malaysian Academy of SME and Entrepreneurship Development (MASMED), Segamat, Johor.

Thesis

Modelling marketing resources, procurement process coordination and firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman. (2011) PhD thesis, thesis, Universiti Teknologi MARA.