Exploring the elements of audience engagement in job advertising of job search website in Malaysia / Zanariah Abdul Rahman ... [et al.]

Abdul Rahman, Zanariah and Othman, Akmal Aini and Mat Din, Syaidatul Zarina and Abdul Rahman, Norsahira (2019) Exploring the elements of audience engagement in job advertising of job search website in Malaysia / Zanariah Abdul Rahman ... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (6). pp. 48-54. ISSN 2600-8564

Abstract

Recently, Internet or social media has been the popular choice for companies to develop their business strategies. Social media is not used for communication tool or for
entertainment only but also plays an important part in marketing strategy as well as a recruiting platform. A job search websites agency has tried various new strategies to drive traffic from Facebook to their job platform. Although Facebook has billions of users, some website advertisements on Facebook are not attractive enough to attract audience
engagement. There are many elements in job advertising that have caused the audience whether to engage or not with the ads. Moreover, not many studies have been done on
evaluating the elements in job advertising, especially in Malaysia. Therefore, the researchers want to assess the types of audience engagement towards job advertising in
Facebook and to explore the elements in job advertising that are able to increase the audience engagement. To gain deep insight about this topic, the researchers conducted an exploratory research where audiences were interviewed about their engagement with the job advertising especially in Facebook. The study revealed that audiences who mostly
‘like’ the ads will share it with other people. Besides interactive functions, colours and fonts of the ads are also important elements to determine audience engagement.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Rahman, Zanariah
UNSPECIFIED
Othman, Akmal Aini
UNSPECIFIED
Mat Din, Syaidatul Zarina
UNSPECIFIED
Abdul Rahman, Norsahira
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Associate Professor Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Shamsuddin, Associate Professor Dr. Amanuddin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management
H Social Sciences > HF Commerce > Business societies > Advertising
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 5
Number: 6
Page Range: pp. 48-54
Related URLs:
Keywords: Audience Engagement; Job Advertising; Online Advertising; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/42281
Edit Item
Edit Item

Download

[thumbnail of 42281.pdf] Text
42281.pdf

Download (1MB)

ID Number

42281

Indexing

|

Statistic

Statistic details