Items where Author is "Muthusamy, Geetha"

Article

Analyzing irrational purchase decision on aesthetic packaging: the moderating role of emotional appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya. (2024) International Journal of Art and Design (IJAD), 8 (2/SI). pp. 88-94. ISSN 2710-5776 (Submitted)

Exploring the power of visual aesthetics in advertising / Wan Kalthom Yahya … [et al.]. (2024) International Journal of Art and Design (IJAD), 8 (2). pp. 57-67. ISSN 2710-5776 (Submitted)

A conceptual framework of the influence of packaging design on purchase intention / Roszi Naszariah Nasni Naseri … [et al.]. (2024) International Journal of Art and Design (IJAD), 8 (2). pp. 80-87. ISSN 2710-5776 (Submitted)

The moderating effect of self-efficacy in the relationship between perceived job characteristics and work engagement / Ramesh Krishnan ... [et al.]. (2018) Management & Accounting Review (MAR), 17 (2): 5. pp. 79-92. ISSN 2550-1895

Book Section

FinEduPlay: revolutionizing financial education for young minds through gamified learning / Geetha Muthusamy ... [et al.]. (2023) In: International Teaching Aid Competition 2023. Universiti Teknologi MARA, Kedah, pp. 643-648. ISBN 9789672948513

HokenBot: transforming approaches with cutting-edge insurance app / Geetha Muthusamy ... [et al.]. (2023) In: International Teaching Aid Competition 2023. Universiti Teknologi MARA, Kedah, pp. 489-494. ISBN 9789672948513

My true story: journey of joy and grief: a mother’s dream, a daughter’s triumph / Dr. Geetha Muthusamy. (2023) In: The epitome. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 54-55. ISBN 9773009007004