Items where Author is "Muthusamy, Geetha"

Muthusamy, Geetha and Hasbullah, Nornajihah Nadia and Naseri, Roszi Naszariah Nasni and Yahya, Wan Kalthom (2025) Aesthetic persuasion: how artistic packaging and visual storytelling drive cosmetic brand choices. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 144-153. ISSN 2710-5776

Hasbullah, Nornajihah Nadia and Muthusamy, Geetha and Naseri, Roszi Naszariah Nasni and Yahya, Wan Kalthom (2025) Enhancing user engagement with ergonomic e-waste recycling bins in retail environments. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 136-143. ISSN 2710-5776

Naseri, Roszi Naszariah Nasni and Muthusamy, Geetha and Yahya, Wan Kalthom and Hasbullah, Nornajihah Nadia and Norizan, Nor Sabrena (2025) Virtual art applications in promoting local entrepreneurial products on Shopee Malaysia. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 114-124. ISSN 2710-5776

Yahya, Wan Kalthom and Muthusamy, Geetha and Naseri, Roszi Naszariah Nasni and Hasbullah, Nornajihah Nadia (2025) Visual arts in retailing. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 105-113. ISSN 2710-5776

Muthusamy, Geetha and Naseri, Roszi Naszariah Nasni and Yahya, Wan Kalthom (2024) Analyzing irrational purchase decision on aesthetic packaging: the moderating role of emotional appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya. (2024) International Journal of Art and Design (IJAD), 8 (2/SI). pp. 88-94. ISSN 2710-5776 (Submitted)

Yahya, Wan Kalthom and Muthusamy, Geetha and Naseri, Roszi Naszariah Nasni and Affendi, Faiza Rostam (2024) Exploring the power of visual aesthetics in advertising / Wan Kalthom Yahya … [et al.]. (2024) International Journal of Art and Design (IJAD), 8 (2). pp. 57-67. ISSN 2710-5776 (Submitted)

Naseri, Roszi Naszariah Nasni and Mohd Esa, Maryam and Yahya, Wan Kalthom and Muthusamy, Geetha and Ibrahim, Roslinawati and Jais, Zurairah (2024) A conceptual framework of the influence of packaging design on purchase intention / Roszi Naszariah Nasni Naseri … [et al.]. (2024) International Journal of Art and Design (IJAD), 8 (2). pp. 80-87. ISSN 2710-5776 (Submitted)

Muthusamy, Geetha and Mohd Jaffri, Nursyafiqah and Mohd Hasni, Nur Hanis Farhana and A D Osmara, Nur Nabilah (2023) FinEduPlay: revolutionizing financial education for young minds through gamified learning / Geetha Muthusamy ... [et al.]. (2023) In: International Teaching Aid Competition 2023. Universiti Teknologi MARA, Kedah, pp. 643-648. ISBN 9789672948513

Muthusamy, Geetha and Md Rashid, Nur Sarah and Abdul Hapidz, Abdul Hapidz and Harun, Nur Qurratu’ Aini (2023) HokenBot: transforming approaches with cutting-edge insurance app / Geetha Muthusamy ... [et al.]. (2023) In: International Teaching Aid Competition 2023. Universiti Teknologi MARA, Kedah, pp. 489-494. ISBN 9789672948513

Muthusamy, Geetha (2023) My true story: journey of joy and grief: a mother’s dream, a daughter’s triumph / Dr. Geetha Muthusamy. (2023) In: The epitome. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 54-55. ISBN 9773009007004

Krishnan, Ramesh and Koe, Wei Loon and Othman, Rozana and Muthusamy, Geetha and Alias, Nurul Ezaili (2018) The moderating effect of self-efficacy in the relationship between perceived job characteristics and work engagement / Ramesh Krishnan ... [et al.]. (2018) Management & Accounting Review (MAR), 17 (2): 5. pp. 79-92. ISSN 2550-1895