Items where Author is "Mohd Yusof, Yuslina Liza"

Building consumer trust: key factors shaping responses to influencer marketing campaign. (2025) Social and Management Research Journal (SMRJ), 22 (1): 8. pp. 113-128. ISSN 0128-1089

Factors influencing the adoption of e-payment: an empirical study in Malaysia / Intan Syafinaz Mat Shafie ...[et al.]. (2018) Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 53-62. ISSN 2462-1838

Critical success and failure factors in SMEs - the retailing sector / Sofiah Abd Rahman ... [et al.]. (2008) Social and Management Research Journal (SMRJ), 5 (2). pp. 109-121. ISSN 1675-7017