Items where Author is "Boonyanmethaporn, Watsida"
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7Ps theory of service marketing innovation: a survival strategy for hotel sector post Covid-19 in China / Yang Peng and Watsida Boonyanmethaporn. (2021) Journal of Tourism, Hospitality and Culinary Arts, 13 (3). pp. 110-127. ISSN 1985-8914 ; 2590-3837