Items where Author is "Abdullah, Johari"

Article

Revisiting exchange concept: a rationale for marketing mix in Islamic marketing / Johari Abdullah. (2017) Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 45-56. ISSN 2550-1429

Revisiting exchange concept: A rationale for marketing mix in Islamic Marketing / Johari Abdullah. (2017) Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 45-56. ISSN 2550-1429

Demystifying Muslim consumer religiosity: does sustainability matter in halal food industry? / Johari Abdullah ... [et.al.]. (2022) International Journal of Service Management and Sustainability (IJSMS), 7 (1). pp. 63-86. ISSN 0128-3057

Thesis

Critical factors in Islamic marketing mix and their relationship with customer satisfaction / Johari Abdullah. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).