The impact of feedback, advocacy, helping and tolerance towards cooperative members' loyalty / Maclister Mindang Bunan

Bunan, Maclister Mindang (2017) The impact of feedback, advocacy, helping and tolerance towards cooperative members' loyalty / Maclister Mindang Bunan. [Student Project] (Unpublished)

Abstract

The purpose of this study is to investigate the impact of citizenship behaviour of corporative members in Kuching and its association with feedback, advocacy, helping and tolerance. Also, this research aims to identify which of the independent variables (feedback, advocacy, helping and tolerance) provide more impact toward corporative members ’ loyalty. The data set is composed throughout self-administered questionnaire. A sample of 150 was collected from Kuching, Sarawak Malaysia. The findings revealed that there is a significant relationship between feedback, advocacy, helping and tolerance and corporative members. Based on the findings, it can be said that helping provide more impact toward corporative members' loyalty. In addition, recommendation for corporative service are discussed and suggested.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Bunan, Maclister Mindang 2014776985
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	feedback, advocacy, helping, tolerance, loyalty
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/99970