Determinant that derive customer to participate in prudential BSN takaful schemes among participant in Bandar Hilir Melaka / Nuratiqah Zolkafle

Takaful schemes refer to a protection and saving plan that is suitable for everyone in this world.
This plan also influenced by certain age, srnoking status, type of occupation and genders. Awareness in Takaful schernes is a still vague issue among society in Malaysia. Many people are still young and healthy but he or she not affordable to have their own protection plan because of they do not enough money. In Malaysia most people less confident to prepare protection plan because they do not think about the cost of treatment in hospital has increased from year to year when he or she needs warded in hospital due of accident or critical illness. Besides that, the younger generations of working individual also not serious to make protection plan as a nuin needs because they think they have long tirne to prepare it. This study attempts to investigate the determinant customer factor that derive participant in participate in Prudential BSN Takaful schemes arnong participant in Malaysia. There are several factors that determine the customer factor among Malaysian such as awareness, product and services, knowledge and personal financial toward level of coverage of protection plan. The study will use a quantitative method approach . The prirnary data collection will be through survey questionnaire and secondary data such as journal , book and internet.
Keywords: Level Of coverage, awareness, products and services, knowledge and personal financial.