The content creator’s practices for social commerce users / Nurfaznim Shuib and Nurul Izzati Idrus

Many of us have prioritized internet services due to the COVID-19 pandemic. Additionally, the Malaysian Movement Control Order has restricted our daily outdoor activities as it was designed to stop the COVID-19 disease from spreading. Numerous internet activities have been carried out because of COVID-19, for instance, e-learning, e-grocery, e-hailing, and other forms of electronic commerce. From a commercial standpoint, buyers would want to order products sold through the platform or application offered because it is incredibly simple for them to use it. However, social media today is a crucial medium and it is frequently an option in terms of marketing a product. Therefore, the development of effective video advertising should be stressed to improve the influence, confidence, and trust of a product. Making commercials that are straightforward, precise and concise is becoming more popular in order to make them easier for clients to comprehend and accept. As an outcome, the sector of content creators has become essential in capturing the potential audience for the released video content.