Building organizational sustainability in time of crisis / Dr. Norhidayah Ali and Azni Syafena Andin Salamat

The world has been hit with many crises that have impacted vast majority of individuals and organizations. The emergence and spread of COVID-19 have had a profound impact on the economy, as well as on the loss of human lives. Looking at the past, as well as the current situation due to unprecedented crises, be it health, financial, natural, or technological crises, among others, today’s organizations are urged to think more on creative and effective ways to build sustainability that allows them to maintain their current business and operations. Sustainability by definition is about “keeping the business going” (Colbert & Kurucz, 2007) and it is further delineated as “achieving success today without compromising the needs of the future” (Boudreau & Randstad, 2005). From an organizational perspective, the abovementioned crises have impacted the demand, supply, production, and consumption chains, to name a few. These adverse effects on demand, supply, production, and consumption may lead companies to a shutdown or bankruptcy. Therefore, this paper aims to explore the concept of sustainability, their impact due to crisis, and ways to build sustainability.