MUB605 : Music in the international marketplace / College of Creative Arts

With the globalization of communication and information technology industries, understanding problems and opportunities in the entertainment marketplace requires an international perspective. This course aims to provide students with a broad overview of current market developments and major policy issues in the global entertainment marketplace. It looks at a variety of industry sectors such as broadcasting, film, telecommunications, the Internet, videogames and the music industry. The course is divided into two components. The first analyses the global forces shaping the evolution of the entertainment industry across countries and regions and looks at the implication of such evolution for the strategies of entertainment firms. The second examines how these global forces have reshaped the entertainment market in different world regions. The course readings are aimed at teaching students the entrepreneurial skills needed to start their own media companies in a digital world. A final project will involve constructing a business plan with a team of fellow students for either a start-up or a turnaround of a failing existing company.