MUB552 : Creative promotion in new media / College of Creative Arts

The changes in the media landscape, the evolution of convergence, the explosion of web 2.0 including social media as well as their implications for business and communication environments, are important elements, which any inspiring journalist, marketer or communicator should be aware of, understand, and, most of all, be able to keep up with. This course is designed to meet such needs and addresses an international audience.