Factors influencing customer’s purchase intention on online groceries products

Nowadays, with the advanced of technology would give positive impact and improve the consumers lifestyle. Advanced technology including Internet technology is used to communicate, searching information, easily text, and email to anyone all over the world. Besides, due to the women buying online may encourage online sellers to used Internet as a platform to purchase through online including groceries products. Many studies have been conducted to investigate to determinants of customer’s intentions for online grocery shopping. This paper aims to explore the factors such as social influences, hedonic motivations, perceived risk and perceived trust that influencing customer’s purchase intention on online groceries products. Questionnaires will be distributed to target respondents using Internet survey. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. However, the data finding show there are negative correlation on perceived risk. Overall, the result of the study is important to marketers to identify the important factors influencing customers’ purchase intention on online groceries products.