HTH720: Quantitative Methods for Hospitality and Tourism Research / Faculty of Hotel and Tourism Management

UiTM, Faculty of Hotel and Tourism Management (2023) HTH720: Quantitative Methods for Hospitality and Tourism Research / Faculty of Hotel and Tourism Management. [Teaching Resource] (Unpublished)

Official URL: https://aims.uitm.edu.my/

Abstract

This course introduces students to the application of statistics relevant to research in hotel management and tourism. Students will be introduced to research design, types of variables, scale of measurements, sampling design, data collection methods, and statistical analysis techniques involving frequency distribution, cross-tabulation, hypothesis testing, analysis of variance, correlation, regression, factor and cluster analysis.

Item Details

Item Type:	Teaching Resource
Creators:	Creators Email / ID Num. UiTM, Faculty of Hotel and Tourism Management UNSPECIFIED
Subjects:	L Education > LB Theory and practice of education > Higher Education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Hotel and Tourism Management
Keywords:	Syllabus, academic, UiTM
Collections:	AIMS UiTM
Date:	2023
URI:	https://ir.uitm.edu.my/id/eprint/99198

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