UiTM, Faculty of Hotel and Tourism Management
(2023)
HTH720: Quantitative Methods for Hospitality and Tourism Research / Faculty of Hotel and Tourism Management.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my/
Abstract
This course introduces students to the application of statistics relevant to research in hotel management and tourism. Students will be introduced to research design, types of variables, scale of measurements, sampling design, data collection methods, and statistical analysis techniques involving frequency distribution, cross-tabulation, hypothesis testing, analysis of variance, correlation, regression, factor and cluster analysis.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Hotel and Tourism Management UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Higher Education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Hotel and Tourism Management |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/99198 |
- Edit Item
![[thumbnail of 99198.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
