UiTM, Arshad Ayub Graduate Business School
(2023)
IFE786: Marketing for Islamic Financial Products and Services / Arshad Ayub Graduate Business School.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my/
Abstract
This course equips students with comprehensive understanding of the marketing and the management of the Islamic banking products and services offered, within the principles of Shariáh. The skills and knowledge acquired from this course should empower the students to virtuously interpret, appraise and execute the management and marketing endeavors of Islamic financial services. More importantly, students will discover how specifically the convergence of the marketing aspects will enhance the Islamic financial services industry globally.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Arshad Ayub Graduate Business School UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Higher Education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Arshad Ayub Graduate Business School (AAGBS) |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/99157 |
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